Extreme Alliance Records: Infidel Interview #81


First off, just want to thank you for participating in this edition of Infidel Interviews. Could you start off by giving a little information about you to the audience? Whatever you feel comfortable with, but name, age, and where you live would be pretty standard?

First of all I would like to congrats you and the Infidels for the amazing work you guys do. My name is Vitesh and I'm 36 years old and I'm from Lisbon Portugal. I'm a producer at THE KAN hybrid metal project, and founder/manager of Extreme Alliance Records label.

You have a new compilation album which was just released. What was it like putting together the release, and would you say there is any theme to the release?

Yes, Extreme Alliance have just released our 3rd compilation a few weeks ago. I was awesome putting all this artists together in one album, I have been looking for artists all year to release in this compilation. I guess the research work I have to do all year is preety good, it makes me look for new artists every day and listen to lots of music, which I love. It allows me to meet new artists that give me inspiration for my music as well.

What releases do you have planned for the rest of the year?

Stay tuned on our website, we will release more artists during this year. EP´s, albums, singles. Follow us at our Facebook and Soundcloud, so you know about all about our releases.

Organizing a record label takes a lot of work and dedication. What is your long term goal with the whole project?

Well yes it takes a lot of work and dedication definitely. Our main concern is to promote quality artists that for some reason don't have the visibility they should. You know in this world of consumerism its hard to distribute alternative music to the masses, we don't live to sell music and have millions, sure that would be great but that's not our focus, we only want to release good alternative music to our audience. Most of our releases are available for free download so we don't expect any financial return at all, all I can say our long term goal is to get to many people we can and offer them quality music.

What made you decide to make the jump from musician to businessman? Do you find it difficult to balance the two hats?

This is more a passion project than a business. I decided to start Extreme Alliance because i'm a music lover since I was a kid. I played in death metal bands since I was 16 years old, then later on I developed an interest on electronic music, played as a DJ at some psytrance parties and after that I started THE KAN, a hybrid project with lots of influences from breakcore/drum n bass to extreme meta. By that time I started looking for artists of this or similar genres to collab with or just take some inspiration. I realized that there are many good musicians/producers with quality works that should be known by a larger audience, so Ihave created this label to try to promote them the best I can. I guess my 20 years of experience in music helped me a lot to create this label.

What's the current roster 2017 for Extreme Metal Alliance? Of the artists on the label are you actively producing any of them, or are they already established artists looking for promotion?

Most of the artists we release are already established ,they contact us in order to promote their work. We are more a distribution label, if you are an independent artist and want help in distribution your music feel free to contact us we will be glad to help you, but as i said I've been in music for about 20 years now so we can offer you services like mastering, recording sessions in professional studios, recording of physical albums (cd/vinyl), provide you equipment to concerts parties etc..

Creating awesome music is usually only half the battle. What do you offer to you artists as far as mixing/mastering and promotion services? Do you have an in house team for such efforts or do you outsource external people's services? Or is a combination of both?

I usually outsource external peoples services to record sessions. I have lots of connections at professional studios that can provide the artists quality services for affordable prices. In terms of electronic music I do the mastering myself at my home studio if the artist needs. Regarding promotion, we can put your songs on the best digital stores, and promote them worldwide.

How bout when it comes to merchandise. Are their currently any options, or plans to set up options, for merchandise? Do you have any artists in particular you'd want to get designs from?

Yes merchandise is the next step for us defensively. We are working on selling some merchandise from the label and from our artists. I would love to have merchandise for all our artists, that would be awesome. I hope we can do that in this current year.

Who designs all the artwork for your music and the compilations? Do you do that yourself, or do you have artists you work with? And if you work with artists, are they part of the label?